SEM'S APOCALYPTIC DWELLING     |   home
COF index
Dani Filth
info
pics
interviews



 Dani info
Real Name:  Dani Lloyd Davey
Instrument:  Vocals
Date of Birth:  July 25, 1973
Birthplace:  Nazereth
Previous Bands:  PDA, The Lemon Grove Kids, and Feast on Excrement
Favorite Bands:  Destruction, Mercyful Fate, Misfits, Jeff Wayne (The War of the Worlds), Bearded Wanker, Teasing Udders, Beguiled Fop
Favorite Movie:  The Pit and the Pendulum
Favorite Food:  Hair and dog's muck
Favorite Drink:  Milkshake
Future Plans:  To win the Portuguese finals in the "Hair and Dog's Muck" cooking competition
Musicianship Influence:  Cronos "Venom"
Most Embarrassing Moment:  Betrayal by the previous line-up

  Dani pics

back to other pics

 Dani interview

interciew with dani
INTERVIEW WITH DANI / CRADLE OF FILTH - Taken from S.M.I.

 I met Dani Filth at the offices of Koch Records in downtown New York on a sunny weekday afternoon. Having never met this modern-day heavy metal icon before going into the interview, I was curious what sort of personality I was about to encounter. Any fears I had of him being some kind of pretentious egoist were completely unfounded. Rather, I found Dani to be a pleasant and enthusiastic interview subject who cared deeply about Cradle of Filth, its fans, and how his art was received by his audience. He was, for example, proud of the artwork for 'Midian' and was genuinely psyched to tell me about his film project, 'Cradle of Fear'. Dani was there in the midst of a multi-day promotional trip to the Big Apple, and seemed to be enjoying the city, spending time checking out bands and shopping for DVD's for his daughter. In short, I quickly discovered that Dani isn't only the ringleader of the dark circus known as Cradle of Filth, he is also a pretty cool guy. So, after a few minutes of general talk about New York, his trip, his family, and, of course, heavy metal, we got down to the business at hand.

 Who is Cradle of Filth?
Dani Filth: What do you mean? Who is actually in the lineup?  
 Who is Cradle of Filth? Who is essential to the name? I guess I'm really asking this: Is it the Dani Filth Show?
DF: Cradle of Filth - the name itself and logo, etc. - is bigger than the sum of its parts. It's hard to walk away and analyze youself, 'cause then you start getting into the realm of something contrived or pretentious.
 But there's been a lot of lineup changes . . .
DF: There hasn't been a whole bunch. This is what I keep saying to people. There was a buildup until a point last year when we got rid of the root problem behind those lineup changes. And people always look at me like I'm some tyrannical dictator in the band, which is just bullshit. This is a democracy. A demon-ocracy, if you will. (laughs) And everyone's always encouraged me. That's probably why it looks to some people like it's always been loads of different people. For example, after the initial lineup change last year, we took some time to find the perfect members. But in that time, we still had to keep going. So, we would, for example, bring in a few people that would, you know, act as a stand-in guitarist if we had to play a show. For example, in the last video, this guy Dave is drumming, but everybody is under the impression - well, I, at least, was under the impression - that he was always just a stand-in. What are we going to do in the video, block 'em out?
 Well, could Cradle of Filth go on without Dani Filth?
DF: I don't know. (pauses) I don't know.
Is Cradle of Filth a black metal band?
DF: In atmosphere, in essence . . . I dare say we are. Much in the same way as I consider Danzig and Misfits and even gothic bands like Bauhaus have been of the atmosphere. But I think it's a really tight label now. If metal is to grow, if there is going to be a resurgence of metal and it's going to get back to the level it was at in the eighties, then I think genres and word bites need to be broken down. Black, death, doom, punk. I think that stuff all has to be transcended.
 It's all metal.
DF: At the end of the day, yeah. I think we've grown out of that trend of glamsters versus thrashers and that. If the music's good, the music's good. I mean, I'd like Cradle of Filth to just be known as Cradle of Filth, pretentious as it may be. Or as a metal band. Because that's essentially what we are. And we do transcend those - we have elements of goth and black metal and. . .
Do you feel a connection to the Norwegian black metal bands?
DF: Well, we're still friends with a lot of bands. Immortal. Dark Funeral. Emperor.
 I'm told you're a big eighties metal fan like me.
DF: Yes I am. Originally, I liked Ozzy, 'Bark At the Moon'. Iron Maiden, obviously. Slayer. Venom. Then it grew into like Celtic Frost and the whole thrash explosion. Suicidal Tendencies. Darkness. Violence. Kreator. Destruction. Sodom.
So where does the whole goth / vampire element come in? When I was into the bands you just described, Bauhaus and Siouxsie and the Banshees weren't a part of my scene.
DF: They weren't a part of my scene either. The thing was, I liked the imagery, I liked what they were trying to achieve, but I didn't like the music and I thought that it was kinda whacked. Of course I liked Sisters of Mercy, but the original goth - The Cure, The Batcave in London, I wasn't really into it. I'm not overly into it now. I prefer the heaviness of metal.
 Are goth kids listening to Cradle of Filth?
DF: Well goth itself is now kinda meta . . . metal-morphasized. I mean, I really like Darkwave. I really like that electronic Darkwave stuff as well. But there is this big goth metal movement in Europe - bands like Therion and Moonspell and Lacuna Coil and etc., etc., etc. That's where goth and metal meet. And I think they meet on the borders of this Darkwave stuff as well. I mean it's all cut from the same bone.
 You were talking before about metal getting back to where it was in the eighties. Where was metal in the eighties? Where was it that we are trying to get back to now?
DF: Well, it was in stadiums.
I saw Halford the other night playing in a club to maybe 300 people. But I also saw him three months ago at Madison Square Garden with Iron Maiden and Queensryche. The latter feels like the level you're talking about.
DF: Yeah. Of course. It's getting bigger in Europe. We were special guests at Dynamo last year. Played in front of tons of people. It was huge - a rush. I mean, Monster Magnet played beneath us. But that's not the point. The point was, the equivalent festival here in the states is what, Milwaukee? And there, you play to like. . .
You played Milwaukee in 1999. Good experience or bad?
DF: We had a good tour after Milwaukee, but Milwaukee was a bit of a disaster last year. The first time we played Milwaukee was good, in 1997, when we were special guests to Venom. This time we headlined one night, and because the venue had been moved because of whatever - anyway, it was just shitty. The PA kinda blew. The Misfits - it was the worst time I'd ever seen them, and I know it was the worst time people had seen us. It was fucking inaudible literally on stage. Guitars were going out half-power. The whole thing is just so badly put together anyway. Unless Jack Koshick gets his act together, I don't think we'd want to play there again. There's like a 100 bands and nobody knows what the fuck they're doing. Just people all over the place, you know what I mean? I mean, it's great, don't get me wrong. I love going there and the people are great, but it's just the inadequacy. I mean that might be due partly to the Governor of Wisconsin trying to get more votes for the moral majority by singling out the immoral minority. Forcing the venue to be moved at a very late date. Maybe that was part of the confusion, but it was really disorganized.
 Is Cradle of Filth at the forefront of the movement to bring metal back to where it was in the 1980's?
DF: I'd like to think so. But I don't want to come across as precocious, or pretentious, or garnering self-praise.
 But you are in a unique position.
DF: We sort of exist in the netherworld between the mainstream and the underground.
Are you an underground band?
DF: At heart, yes. I mean, nothing's changed. All the mud that's thrown at us still doesn't stick. We still maintain our own credibility. We stick to our guns. And quite frankly, now that we've got this new lineup which I think is a very rock-solid lineup - and yes, it is a democracy - and everybody is picked for their job, and everybody works together toward a common goal - I've already started writing for another album and this one's not even out yet. I just think that the passion, the feeling - it's almost like this [Midian] is a first album for us. That's how exciting it is. Because everybody's got the same drive, the same hunger again. Which, by the fifth album, may peter out. We still feel like we are part of the underground. We haven't changed, as people.
 How many records did 'Cruelty' sell in the U.S.?
DF: 100,000, I think.
That's a lot of records. But MTV still doesn't know who you are?
DF: Well, they know about us, but they don't appreciate us, put it that way. It is a peculiar situation to be in. But the good thing is, we have got all these advantages. Like on the new album, we had Doug Bradley who played Pinhead from Hellraiser as guest narrator. We got JJ Potter doing all the artwork which is really lavish. We got to use John Fryer, who worked with Nine Inch Nails and White Zombie to produce the album. We had to use Parkhead Studios, which is a quite famous studio on a battle site in England, Norman Conquests, all that. We've had involvement with this film director Alex Shamdin, who not only directed the first video but also did a video for us last week for a song called "The Ghost in the Fog." We've just been part of a British horror film by the same director called Cradle of Fear. Which was originally a vehicle for both him and us. But has now grown into a full-fledged British horror release. At CradleOfFear.com you'll see the trailer and all this fucked up shit. It was originally going to coincide with the album's release, but because it has grown so much, they're going to be editing up until Christmas. I think it is only going to be available on DVD and VHS formats via that one web-site address because it is a really brutal film. Very psychological, the storyline is brilliant, but it's brutal.
 Morbid Angel is touring with Pantera. Can the Cradle of Filth U.S. hockey arena tour be too far behind?
DF: I don't know. If we aren't headlining, unless it's a big massive festival that's so well put together like Dynamo, it does mean that we don't get the money (especially in America), and we can't bring out the right show. If it was with the right band and it wasn't gonna be detrimental to the stage production . . .
 How important is the "show" to Cradle of Filth? I know I appreciated seeing Maiden recently with Eddie running out and whatnot - it seemed larger than life!
DF: Well that's the point. Metal is supposed to be over the top - and yes, I can respect bands who just get up there in jeans and t-shirts - that's what we're about. We're a theatrical band. We are larger than life. We are multifaceted. We are a monster of many parts. I say, in a way, there's only four things a band has to worry about with a release. That's primarily the music, of which we write it for ourselves. Then our fans, and everybody else can go to hell. The artwork, which obviously reflects the music, and is like a mirror for it. The lyricism, and themeage outside that, or the way you project the album after the initial release. There's really only those four things you have to worry about. I think that all of them are very important. When I was a kid, I liked Maiden. And each Maiden release was like a fuckin' event for me. I desperately waited for it. That was magic.
You know there's kids who feel the same way about Cradle of Filth. But like all of the more popular metal bands, you've been attacked by some fans as being a sell-out. Does that bother you?
DF: You can't win everything. At the end of the day, I've got bigger things to worry about now. I've got a daughter now. I'm not going to lose any sleep over - I lose sleep over her, obviously, she keeps waking me up - but I'm not going to lose any sleep over people slaggin' us off. I mean, at least you're talking about us. I mean, this band is like Catholicism, it's a beast of two hearts. Love and Death. Sex and Violence. Light and Shade. Sometimes we can be shocking and other times we can be that dark, gothic, romantic, mystical creature like 'Dusk and Her Embrace' portrays with its artwork and lyricism. At the time it kind of heralded the Byron Shelley period of literature. It's so contrived if you just go out and shock people for the sake of it. And if people really want us to shock them, fuckin' we could shock people!
 Don't you think you already do shock people?
DF: Yeah, but it's like anything. Sometimes you get out of the proverbial wrong side of the grave. And when you do that, you might be in a bad mood. Walking round the office with a proverbial black storm cloud over your head. It's very much the same way. Sometimes you feel like being really fuckin' "Rrrrrrrrrrr," and other times it's a very relaxing - it's very much a middle ground. Middle ground breeds normality in my book.
What's Satan got to do with it?
DF: Well, other than the fact that we often drink with him on a Friday night? Well, Satan himself is an archetype, it's a word bite. The way that "car" is a word bite for all different types of models. Essentially it spells adversity. I would actually say that I was more of a Luciferian, which is the guy prior to Satan. I mean, I believe in all of those forces. I've been privy to some of them at times. But Luciferians - you know, the shining rebel angel that was cast down. His name was tarnished. He was given horns and a tail and cloven hooves. Basically a halo with flies hung above his head. He was hung about churches, because it was a way that religion could control people through fear. And it was a way that you could get rid of the Pagan people as well.
 Is it true that you were going to play Israel this year?
DF: We're due to play on November 1st, which is essentially Samhain, but . . . fuck, like, as if we're gonna go over there . . .
 It's dangerous.
DF: I know. We were gonna open with "Nocturnal Supremecy" but we were gonna rename it "Burn the Promised Land" (laughs). But due to the current climate . . .
Those problems are all about religion.
DF: It goes deeper. It's based on religion. I don't want to get involved. We're not a political band. We're not a racist band or anything like that. But it gets down to the fact that somebody reclaimed a country that essentially was theirs as prophesized and these people are obviously fucked off 'cause their country has been taken away and some of their civil liberties. I mean there's a fucking war zone brewing out there. There always is in the middle east.
The devil's keeping his eye on that place 24/7.
DF: I dare say he is.
What will you teach your daughter about religion?
DF: I'll let her make up her own mind. I'm not going to force her into anything. I'm not going to force her into anything at all.
Are you going to expose her to any . . .say, "nontraditional" ideas?
DF: This is the irony of it. She loves Winnie the Pooh. And she loves The Simpsons. And she loves Disney. And Stuart Little. And stuff like that. And she'll dance to it, and that's what you expect from kids. But then at the same time, she'll be dancing around the kitchen to the new Nile album. At the moment she is too young to understand the difference. And that innocence is worth protecting.
 Well if your daughter is listening to Nile what are you dancing around the kitchen listening to?
DF: Nile (laughs). And the Winnie the Pooh soundtrack. (laughs) New Misfits record. New Bad Religion record. New Morbid Angel record. This remix album called 'War of the Worlds'. New Destruction album. And then the old favorites.
 Are you carrying the torch for the old British metal like Sabbath, Maiden and Priest?
DF: I feel a connection but I think we're far removed. It would be a bit too much for me to think that we're good enough to be associated with those bands. But yeah, I'd like to carry the torch. Not only for England, but for metal in general. There's so much we can do with this form of music. And this is only the beginning, hopefully. Unless somebody chops our heads off, or half the band suddenly goes on a pilgrimage to Tibet. We have so many good ideas, in fact, there aren't enough hours in the day. The past month, I'm surprised I just haven't dropped down dead. As you can see, I look fuckin' knackered. It's been press trips in Spain, Holland, Italy, France, Germany, we've got Sweden, Norway and Denmark coming up, Finland, this week in America. In between that, working on filming for that horror film. Shooting our video last week. Rehearsing for the tour. Putting all the artwork together, the merchandising for the new album. . .
Wow. When will you have time to tour?
DF: Well right now there's talk of us coming in and doing a one-off webcast in New York in mid-January. March/April time, we're due to come in and do a full American tour. And don't get me wrong, we love touring, but we're gonna split it up. Because we don't want a fucking eight week tour. I don't want to put the band in a position where we're not delivering 100% each night because we're tired. I don't want to put the band in a position where we hate the fucking sight of each other, because at the moment, we're great friends. And as soon as you lose that friendship or that fire, things start going wrong. And as people have nicely pointed out in the past - hey, nobody ever gives our bass player, Robert, any stick! He's been there a long time! (laughs)
 So what other tour plans are there?
DF: After what was supposed to be Israel, we do two shows in Greece. We actually haven't played Greece, although we've toured Europe extensively and literally played every country, everything but Greece, for whatever reason. Floods, last time. Russia. Iceland, believe it or not. Japan. Australia, we're supposed to do South America, South Africa, Canada - but that's all part and parcel of this continent. Obviously the European tour starts November 17th for a month. Then who knows? Timbuktu? Mars? We'll have to see.


 INTERVIEW WITH DANI / CRADLE OF FILTH
Taken from S.M.I.

No need to dial 1800-EVIL when you have a group like CRADLE OF FILTH knocking about.
Their brand of perversion is aimed straight at the hearts of all God fearing peoples.
Shock not only for shock's sake but for art as well. If there could be any taste in
macabre metal it is most likely to be found here. Despite having only issued a handful
of recordings the group has managed to creep their way out of the morgue and onto the
top of the death metal heap. BLACK SABBATH be damned, this is as scary as it gets.
Dani Filth is obviously a very intelligent and well-read fellow and it was a distinct
honor to be tutored on what exactly lay at the outer fringes of rock and roll by
someone who not only loves what he does but lives it. Dani called me from his 17th
century cottage in the English countryside on an eerily cold and rainy autumn day.
What follows is a bit of our conversation which is best read by candle light and it
might not be a bad idea to have some garlic and holy water around. You never can tell
what could leap from the shadows.

 As I would have expected, this is another intense aural and visual experience
you have produced.?
DANI FILTH Yes, of course. It's not one color of extreme it does have different emotions
involved in it.
 When you were contemplating a theme for this record why did Countess Bathory come to
the fore?
DF Well, it has been a whole deep fascinating with her myth and legend for a long while.
On previous records we have alluded to her in certain contexts but it just seemed the
right time to do something full blown.
It seemed a perfect opportunity to incorporate not only the myth behind her but the reality
and give it a CRADLE OF FILTH texture, to turn it into a dark fairy tale. I have been
interested in her for a long while.
When I was coming up with ideas for the new record we just started to write stuff for it
and had a couple of songs done and I thought "How am I going to dress this up a bit?" I
had just finished reading, yet another, book on Elizabeth Bathory and I have pictures of
her all through my house and it was like I couldn't see the wood through the trees. It
just sort of fell into place. Yes, it is a concept. There are individual stories. Each
song represents a story but, the actual flow of the album
is one, Grande, Grande concept. I wouldn't mention it straight away.
Usually when you mention that it is a concept album you end up listening to a dial tone!
(laughs)
 Did you feel a bit constrained when you were writing given the fact that you were
trying to maintain an individual concept to the whole piece?
DF No because the music and the lyrics work parallel to each other in the writing stages.
I engineer little parts to coincide with each other but I don't say "Right, this song demands
something here to make it work."
Although to finish the album that is necessary. We kind of played upon the concept of
Elizabeth Bathory, at times, and manipulated it because we wanted to make it our own. We
didn't want to regurgitate what other writers or musicians may have touched upon.
Elizabeth Bathory, from what I know about her, seems to be the parallel of Vlad Drakulia.
Was there more of a relationship between the two people in myth or reality?
DF There was a relationship between the two houses. That of the Sepesh family and the Bathory
family. I believe, her cousin fought along side either Vlad or his father in the war against
the Turks. You have to remember that Hungary, where Elisabeth Bathory lived, and Rumania where
the Drakulia's lived, are very close together in that part of Europe which was always under
attack from the Turks. There are parallels and connections, sure.
 Is there something to the theory that money, power and privilege leads to perversion?
Even to the extreme of an Elizabeth Bathory?
DF Of course. You have struck it right on the head. Even when she was being sentenced she
didn't repent because she believed that it was her divine right as and aristocrat to do
what she wanted. She was empowered to do whatever it was that she wanted. It was here
divine right to dabble in occultism and experiment sexually with virgins, to scar them
and kill them and to use their blood for various concoctions and what have you. It was
the same for Vlad Dracula. A lot of what he did he believed was for the benefit of his
own country. Even to the point of impaling a whole town of his kinsfolk as a repellant for
the invading Turks. He believed that if they were to cut down a forest and impaled everyone
in a whole town, women, men and children, that as soon as the
Turks invaded they would see it and just say "Fuck this! I am going home"(laughs) And it
worked. They were hard times and you have to remember that being members of illustrious
families also meant that they were prone to attack from other families. They were like
the Hapsburg's of Vienna in that they were constantly warring and involved with power
struggles. We just don't know the real facts of it all but it does make for a much better
story, does it not?
 Of course. You said that you have a portrait of her?
DF That's right.
 Was she anywhere near as beautiful as the woman who is on the cover of the album?
DF Well first of all, Elizabeth Bathory, apparently, had blonde hair but I believe that
if you believe in something and are able to portray it, it is real. I just attribute that
kind of raven black hair and that kind of look with Elizabeth Bathory. The woman on the
cover is Louise Miranda, she is an aspiring actress and she dances for us. If we come to
America - No doubt she will come as well. We use a lot of ladies for our artwork, that is
our style. We have a very precise style that we have adopted
that is us now.
Are there many women chasing you around that try to emulate this look?
DF We do have a percentage who are of that nature, who are inclined to dress like that which,
as eye candy, is great! But, I think that I prefer it when it is a natural thing instead of
a doctored thing with fake eyelashes. I believe in real people instead of all the fakes. It
is very Gothic oriented in Europe.
 Do you feel that this is something that couldn't have happened in The States because of
relatively short cultural history?
DF No, no, no. That would be totally derogatory to say that, especially coming from me. I
will say that it does aid. We live in the country-side and there are constant reminders of
the bygone ages. Within a five mile radius of where we live, I think that there are thirteen
flint churches. The house in which I live is from 1685 and there are constant reminders of
the witch craze and their persecution. Monuments like Gallows Hill testaments to the Witch
finder General, Matthew Hopkins, who breezed through our village on his way North. Those
reminders do help to shape us. Lets put it this way, if we lived in a city, I think our
music would have a different taint to it. I don't
believe that it is particularly Europe in general. I don't think that there are bands such
as us in America. There are bands like ANCIENT but they new bands and they emulate other
people instead of doing their own thing. I don't mean that as derogatory either but it is
just a visualization of what is going on. I believe the Americans can do it just as well
as anybody else. Not soccer though!(Laughs)
 I only ask because it seems as if bands with particular themes come from a select few
geographical areas. For instance, here it is the in the South that most of the Death Metal
bands come from and their themes are more in line with African oriented religions like
Voodoo where Europeans seem to gravitate toward pre-Christian European themes.
DF I don't think that there is anything wrong with that. I, myself, collect a lot of African
sculptures and what have you. Sudanese sculpture in particular. I am quite interested in
Voodoo myself , I mean, I like the concept of it but I can see your point entirely.
 The title of the album is a twist on a quote from Nietzsche and I found that quite interesting
being that Nietzsche is commonly thought of as the figurehead of anti-theism and your lyrics
are very theistic in nature. How do you reconcile the two?
DF Of course, that is not exactly what he said. "Cruelty and the beast" was trying to make it
like a dark fairy tale. It is very closely aligned with "Beauty and the Beast" and when you
think about that it make all kinds of things click but I think the original quote was "There
is no beauty without cruelty."
 Is Niet someone that you are into more than just passively?
DF I am into anyone who progressively breaks down the barriers of convention and challenges
any organized moral thought. Morality is just the majority and that is why I have always been
a fan of Niet and DeSade and that kind of thing because it challenges. People like Byron as
well. His work is very challenging at times and he was far ahead of his time.
 You have certainly established your own unique writing style but do you credit Byron as
a major influence to that style?
DF Not only Byron. I have studied 19th century literature in college. People like Shelley,
Penrose and even going as far back as Milton and stuff like that.
 Your lyrical approach is not terribly blatant which is refreshing. The lyrics are
definitely designed to make you think.
DF Well, yeah, Thought provocation definitely enhances understanding doesn't it? There are
a lot of blase word used like, the use of the "cunt" word a couple of times, but the rest
of it is kind of poetic and it is nice to bring it down a notch now and again.
 Sometimes that is the best word to convey what it is you are trying to get across so why
not use it?
DF Yeah. Most of the time I am using it to represent the "vagina" (laughs) and the use of
that word alongside artistic prose just seems to leak out more.
 Do you think that because of the distorted nature of the vocals you would need a lyric
sheet to pick up some of the songs lyrics?
DF Well, it's not distorted. There is a bit of reverb used but that is it. Obviously, in
a lot of places but I mean, extreme music demands an extreme approach lyrically. There are
a lot of places where it is quite Gothic, as in Gothic music, but there are a lot of
different styles and you have to convey that anger. We have to convey that passion and it
is meant to sound otherworldly. There are a lot of death metal bands that are at the other
end of extreme so, I do think that there is a fine
balance between the two. I can sing clean but I just don't think that it would work. We do
what we will but, I think that people expect it. It wouldn't be right to do something
that is all clean throughout. It would dispel the aura that the music generates.
 What are tour plans like for this record?
DF I would rather do like a ten date tour in major cities and put on our production, bring
across the dancers and the stage props because it is an experience to couple with the
music. If we went six weeks and just did the club tour we would, probably, end up killing
each other!(laughs) We are highly strung people and we would get in each others way on
that kind of tour. That would also mean that we couldn't bring the big stage show so,
that is what we are debating now.
 And trying to avoid bankruptcy!
DF Yeah. I think that is what we are debating now. I mean, we do sell a lot of merchandise
so things are good but we do try and put a lot into what we do. The only people that
benefit are the fans when you give them a concise album with good production and packaging.
 You are very fortunate to have such a loyal and growing fan base. Are you ever concerned
that they will encroach upon the artistic process that you go through to make an album?
DF Without sounding callous, no. Because when you start doing that you start writing music
for other people and yes, I did say before that fans are awfully important but, we have to
be happy with what we are doing. Anything other than being happy with your own art means
that it suffers and it is not from the heart. Obviously, you consider how people are going
to react but firstly, you write music that you are happy with. If on the next record we
wanted to introduce psychedelic reggae, we would. Of course, we are not going to do that
but that is just an extreme
example. No, that way you become an engineered product where you say "O.K. Everybody sit
down and lets all do spider diagrams between the ratio of sales here and abroad and then
lets see what category they fit into." That is bollocks! That is marketing and is not what
should come into a band when they are due to write an album. The business side of things
should be booted right out the door.

 back to top of page